To all of my small business owner friends out there, including independent authors, let me make a book recommendation to you on marketing. Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin.

This has to be one of the best marketing books I have read to date. Seth is meticulous in his explanations and provides multiple examples. He explains why permission marketing works.

My absolute favorite comparison of interruption marketing versus permission marketing is the marriage proposal example. It adds humor to an effective example that makes the differences so much more clear.

And he ends the book on a high note by providing you with ten steps to start permission marketing. If you’re going to read one marketing book this year, make it this one.